Puma Energy unveiled its pan-African “Go Africa” brand campaign Tuesday, March 25, 2025, targeting seven countries including Malawi, Botswana, Congo, Ghana, Lesotho, Tanzania and South Africa.
The initiative aims to reinforce the company’s commitment to delivering tailored energy solutions and empowering communities continent-wide.
Since entering Africa in 2010, Puma Energy has expanded to 676 retail sites, convenience stores and aviation hubs across 16 nations.
The campaign emphasises leveraging technology and partnerships to address regional challenges like fuel access and road safety while promoting clean energy transitions.
“This campaign energises our mission to serve Malawi’s communities with safe, reliable solutions,” said Zwelithini Mlotshwa, Puma Energy Malawi’s general manager.
“We prioritise fueling progress, not just engines.”
Key initiatives include expanding liquefied petroleum gas (LPG) access to improve health outcomes through cleaner cooking fuels, youth skills programs and infrastructure investments.
The company also supports education and road safety projects, aligning with its goal to bridge energy gaps in underserved markets.
Puma Energy operates terminals, depots and quick-service restaurants in its African markets, serving airports and local businesses.
The “Go Africa” rollout underscores its focus on affordability and sustainability amid rising demand for energy access.
By Esther Banda, AfricaBrief