In its drive towards achieving Objective 3 of the PepsiCo project, which is to increase education and awareness on hygiene, WaterAid Nigeria in partnership with PepsiCo Foundation has conducted vehicle mounted Hygiene Behavioural Change campaign round Igando-Ikotun, Ojodu and Ikorodu North LCDAs in Lagos State.
Speaking to journalists during the event that was carried out from Monday, August 19 to Thursday, August 22, 2024, Grace Uwadiale, a consultant to WaterAid, said: “The vehicle mounted HBC was conducted to reach 4,000 men, women and children in six communities of intervention and another 100,000 Lagosians through airing of the jingles on radio stations.”
She said WaterAid took the step in order to increase the indirect reach for the project in addition to the mass media.
According to Uwadiale, the facilitators had earlier trained two group leaders each from the three LCDAs.
“Six trained facilitators from Igando-Ikotun LCDA worked in two communities (Egan and Ijegun) in the LCDA, six trained facilitators from Ojodu LCDA worked in two communities (Agidingbi and Ojodu) and six trained facilitators from Ikorodu North worked in two communities (Araromi and Itele-Nla) in the LCDA.
“A team of three facilitators worked in each community and in addition 18 WASHCOM members/VHPs supported the team by taking the lead in the communities. The facilitators across the three LCDAs all went into the marketplaces, garages and motor parks to instil in them to keep good hygiene practices,” she explained.
With the aid of public address systems in mobile vehicles, PepsiCo HBC Jingles were played which supported the facilitators to reach persons living in these target communities to hear the key hygiene messages. HBC posters were also distributed and pasted at strategic locations during the campaigns to reinforce the HBC messages.
The areas covered include Araromi and Itele-Nla in Ikorodu North LCDA, Agidingbi and Ojodu in Ojodu LCDA and Egan and Ijegun in Igando-Ikotun LCDA with nudges containing the HBC messages.
By Ajibola Adedoye
